More customers! Revise your Amazon listing now!
Google is still the largest search engine in the western hemisphere, but now only for finding solution information. Amazon has become the undisputed number 1 for product searches .
That doesn’t mean Google isn’t for your product anymore – on the contrary, the two can complement each other beautifully, but we’ll get to that later.
Finding all relevant Amazon keywords from the product is the first important step in Amazon search optimization. The more keywords or search queries a product covers, the more visibility it can gain.
It’s not just about quantity, it’s also about quality and relevance of the keywords. Relevance goes without saying. When you’re looking for sneakers, they don’t want to introduce you to flip-flops. Find keywords that describe your product hits.
The performance factors depend on your base:
- sales figures
- conversion rate
- Traffic and interaction, e.g.
- Product added to cart
- Good ratio of new visitors and returning visitors who then buy
The icing on the cake, the reviews:
- Verified sales that lead to the best possible reviews
Basically, that’s the whole theoretical secret of Amazon product optimization, which always starts with find or
Keyword optimization starts and leads to good results through a relevant list.
- A keyword research for to get relevant keywords from search queries
- competitive analysis
- Good product images that are emotionally appealing
- Catchy title and meaningful key points
- Benefit-based description – with resolution – solution – benefit and final call to action, the
- call to action
- Main keywords for other keywords that you could n’t include in the list
- Dealer price, value for money and relationship must be right
- The right category
It’s not just about quantity, it’s also about quality and keyword relevancy. Relevance goes without saying. When you’re looking for sneakers, you don’t want to familiarize yourself with flip-flops. Find keywords that describe your product hits. Don’t squint at high positions that don’t bring income. Amazon directs these products based on their own relevance, which also includes sales and positive reviews.
Amazon’s search engine is simply called A9. This algorithm is less complex than Google’s. It is not necessary as Amazon’s goal is, so speed and flexibility are more of an advantage. The A9 algorithm is faster and more flexible than Google’s, which thanks to many updates in the has increased over the years.
For higher rankings and more product sales on the largest marketplace in the world. Amazon is not only one of the most successful online shops, but due to its relevance has also developed into the largest product search since access by external retailers.
With 4 to 5 times more search queries, it even overtook the class leader Google. We show you how to be found with targeted optimization for more relevant search terms, how to be found in the Amazon TOP 20 for these search terms. Because even on Amazon, if you’re not there, you’re not visible enough. We will show you how your products can increase in number and thus sell better.
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